Monday, June 06, 2011

Effective Advertising

I was in Michaels the other week for an unrelated purchase, but couldn't resist checking to see if this location sold tatting shuttles. I'm always jealous when I hear about other tatters casually going to Hobby Lobby or JoAnns and picking up tatting shuttles or Lizbeth thread. There aren't any Hobby Lobbys around me and my JoAnns seem to have never heard of tatting. The best they can do is huge balls of size 10 thread, advertised as for crochet, with maybe a brief mention of tatting in small print on the label. Sometimes there are balls of size 30 mercerized thread, but only in ecru or black. This time, I still had no luck with shuttles, but I was very excited to find size 80 thread, in a color other than white, black, or ecru, and most amazingly of all, clearly labeled "Tatting Thread". In fact, I was so excited that it was labeled specifically for tatting that I decided I needed it and bought it straightaway. Thread manufacturers should take note: It is such an ego boost to find tatting recognized in a store that if they advertised their mercerized thread for tatting, sales would jump! Well, among tatters.